While you are reading this article, it is likely that another fintech will be born in the world. And the more they become, the more important it is for them to differ from each other and talk with customers not only in the language of numbers, but also of emotions.

When you think of branding, you most likely only think of a logo and color palette, but there is so much more to it. The purpose of branding is to shape the perception of your business for the consumer, and this goes far beyond just visuals. It is the foundation that reveals your values, mission, personality, and what sets you apart from your competitors.

You have a product. You have a brand. And even more: you are sure that your offer is the best on the market. And there are no sales. How so? Have you thought about others? How well do you know your target audience and its psychology? What about consumer habits?

It is not always obvious to small businesses why they should develop their brand: they seem to need to do something, but it seems that it is expensive and you can do without it